Project Details
Commissioned by Carbone Smolan Agency, I worked on a calligraphy of the signature ampersand symbol for White & Case, a world's leading international law firm based in New York City, for the branding of their global recruitment campaign. The signature ampersand is integrated throughout the campaign's branding system designed by Carbone Smolan Agency.
Landing page of the campaign features the image of my large-scale performance, captured by Vivian Sachs Photography. For the brand video, I performed large-scale calligraphy, writing multiple sets of selected Japanese words, inspired by their tagline "Together We Make A Mark". Video production was conceptualized and directed by Carbone Smolan Agency, produced by Vertical Online.
