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WORKSHOP FOR MY WAY by ARMANI BEAUTY ACTIVATION

CALLIGRAPHY WORKSHOP FOR MY WAY FRAGRANCE

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Project Details

Client: ARMANI BEAUTY

Date: September 30, 2021

Online: www.giorgioarmanibeauty-usa.com/

I had a pleasure to teach a calligraphy workshop at the activation event for MY WAY by Armani Beauty. The workshop content for this event was customized into a 30-minutes condensed version of our full-length beginners workshop, to focus on learning and practicing 『拓』"hiraku"(pave the way) , which was a theme for the campaign. The workshop included a short lecture about the chosen kanji character, how to use calligraphy tools and supplies, the proper posture, and philosophy behind this brush meditation. Guests practiced "拓" on hanshi paper first, and then wrote a final piece on a small shikishi board to take home, along with a beautiful shikishi frame finished with various colored patterned silk.
Event Production: BOLDpr | Sequin Productions Venue: 1 Hotel West Hollywood Photography: Of Stardust and Earth

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